Announcement of the UK’s best supermarket – with Aldi in second place
The UK’s favorite supermarket has been revealed with Marks & Spencer in the lead despite a strong performance from discount store Aldi.
The main street stalwart received a customer score of 78% in the annual edition of Which? survey, narrowly beating Aldi (77%) to second place.
Here we examine the results of the survey.
Which in-store supermarkets top the list?
M&S not only received a high customer score in the survey, but also received five stars for store appearance, customer service, and the quality of its own brand and fresh produce.
Aldi, which topped last year’s poll, was the only supermarket to get a full five stars for value for money.
Survey respondents described it as “cheap and cheerful”, but said they were let down by long queues.
Waitrose rounded out the top three with 75% but, like M&S, suffered lower value-for-money scores.
Stuart Machin, Chief Operating Officer and Chief Food Officer of M&S, said: “As M&S Food modernizes to become a bigger, better and fresher food company and broaden our appeal to enable more customers to buy bigger baskets is a welcome endorsement.”
Which in-store supermarkets made it to the bottom of the list?
The ‘big four’ supermarkets – Tesco (70%), Sainsbury’s (68%), Asda (67%) and Morrisons (67%) – were all in the bottom half of the table for their in-store offering.
Co-op was voted the worst in-store supermarket, languishing at the bottom of the rankings for the second consecutive year with a customer score of 61%.
Customers said which one? it was “expensive”, “always crowded”, and there were “long lines at the checkout”.
A Co-op spokesperson said, “Which?” The results are based on a sample of just over 200 people, but every week over 15 million shoppers overwhelmingly vote with their feet and visit our community stores.
“They choose Co-op for fast, friendly service from our colleagues and to buy our award-winning range of food and drink and honest value, which offers fair trade, 100% British meat products at a fair price for buyers.”
Which online supermarkets top the list?
When it comes to online supermarkets, Iceland was voted best with a score of 76%, earning five stars for its availability of delivery slots and ease of use of its website or app.
Tesco scored alongside Ocado (74%) as the second best online supermarket.
Online-only Ocado (74%) was the only supermarket to achieve full five stars for its product range.
Which? surveyed 3,057 members of the online public in October, of which 1,304 reported their experience buying groceries online.