Cumbria Tourism’s ‘Perfect Place To Be’ campaign visits The Great Yorkshire Show

Cumbria Tourism is back on the road this week as it flies the county’s tourism industry flag to potential visitors at a series of high-profile tourism events across the north of England.

As part of Cumbria Tourism’s wider ‘Perfect Place to Be’ campaign, the county’s Official Destination Management Organization (DMO) traveled to Harrogate for four days last week for the Great Yorkshire Show – the one of the UK’s largest agricultural events.

The goal was to capitalize on the momentum of stays and help drive upcoming bookings for the rest of the year and beyond. As well as showcasing the Lake District, key spots in the spotlight included Morecambe Bay, the Cumbrian coast, Eden Valley and the North Pennines – alongside the county’s world-class outdoor spaces and natural assets.

The 1900th anniversary of Hadrian’s Wall was another important conversation starter to inspire potential visitors to explore lesser-known parts of Cumbria.

The Great Yorkshire Show followed a strong presence at the Royal Cheshire Show in June, where the Cumbria Tourism team also showcased the diverse range of experiences, attractions and accommodation providers the county has to offer.

Next up is the Royal Lancashire Agricultural Show (Friday July 22-Sunday July 24), where the team will once again be hard at work helping to influence the future holiday plans of thousands of visitors to the event near Blackburn.

Preparations are also underway for Cumbria Tourism to attend the Northumberland County Show and Chatsworth Country Fair in the coming weeks, alongside event partner Northern Print Distribution (NPD) and representatives from some of the major tourism businesses of Cumbria.

In early September, the Cumbria Tourism team will then be out in force closer to home, when the two-day Westmorland County Show returns.

With an estimated 30,000 people expected, it’s another chance to not only speak directly to potential visitors, but also speak to residents and highlight the money-saving MyCumbria Card, which offers discounts on a wide range of shops, food and drink, and things to do throughout the department.

Sue Clarke, Marketing Director of Cumbria Tourism, “With international travel still uncertain, it is essential that we seize every opportunity to promote the region’s unique attractions and assets to a range of staycationers desperate to catch up. that they have lost along with their friends and family over the past two years.

“We also seek to engage with these new audiences who discovered our attractions, restaurants, hotels and landscapes at a time when overseas travel was not an option. Our job is to help turn these experiences into more than just one-off trips, so that we can spark a life-long love for Cumbria that will see them return again and again to our fabulous county.

She adds: “The team likes to meet so many potential holidaymakers face to face. Planning a vacation is such a personal decision and there is something truly personal about having real conversations to inspire them about all that our county has to offer – all year round.

For more ideas and inspiration on things to do in the Lake District, Cumbria, visit: www.visitlakedistict.com.

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