Geopark rebranding aims to boost tourism

Left to right Cllr John Paul Feeley, Chairman of the Geopark Committee; Brendan Jennings, Director of Services (Planning, Community and Economic Development) Cavan County Council; Tommy Ryan, Executive Director, Cavan County Council; Cllr Anthony Feely, Geopark committee; Ian Davidson, Head of Welfare and Culture, Fermanagh & Omagh Council; Cllr Bernice Swift, Geopark Committee; Grainne O’Connor, Geopark Manager; Cllr Alex Baird, vice chair of the geopark committee; Alison McCullagh, Executive Director, Fermanagh & Omagh Council & Cllr Adam Gannon, Geopark Committee. 8Photo: Lorraine Teevan

The Geopark connecting West Cavan and South Fermanagh has been given a new name to put its main attractions in its center, Cuilcagh and the Lakes.

Until last Friday, the site of beauty was known as the Marble Arch Caves UNESCO Global Geopark. The two responsible local authorities – Fermanagh and Omagh District Council and Cavan County Council – have agreed on the new name: “Cuilcagh Lakelands UNESCO Global Geopark”.

The Marble Arch Caves Visitor Center is located only in County Fermanagh, and the Boards explain that they wanted to develop a brand to help create a clear idea of ​​the Geopark as a place for everyone. The caves are still an integral part of the Cuilcagh Lakelands Geopark, as well as sites such as Cavan Burren Park, Shannon Pot, Lough Navar and Cuilcagh Boardwalk.

“As the geopark designation in Cavan and Fermanagh counties continues to evolve, we are excited to present this new branding that will build on the incredible work done to date to ensure this landscape and communities who live there continue to be recognized by UNESCO, ”said Geopark Director Gráinne O’Connor.

“We are committed to continuing our mission of preserving and celebrating the unique heritage, geology, archeology and culture of this landscape, working in tandem with local communities and businesses. “

Fermanagh and Omagh District Council Executive Director Alison McCullagh noted that this year marks the 20th anniversary of the opening of the geopark.

“This change of name and brand represents a refocusing on the region, its inhabitants, its history and its geography.

“Cuilcagh Lakelands Geopark enjoys a worldwide reputation not only as the world’s first transnational geopark, but also for its spectacular and geologically significant landscapes.

“The Geoparks are committed to benefiting the local economy, by attracting visitors to the area and creating jobs and businesses that flow from it, and I am confident that the UNESCO Cuilcagh Lakelands Global Geopark will continue to support sustainable tourism. long term, ”she said. added.

Cavan County Council General Manager Tommy Ryan was keen to highlight the benefits of the project for the community.

“The counties of Cavan and Fermanagh are fortunate to share spectacular landscapes, unique geology, a rich heritage and welcoming and vibrant communities. This new brand identity will showcase the best of what our geopark has to offer to visitors and to those who live and work here. .

“Sharing a UNESCO accredited geopark has brought many benefits to County Cavan, and I look forward to working with our friends and neighbors in County Fermanagh to further develop our sustainable tourism product, raise awareness of our natural environment and encourage more engagement. with this unique resource among all residents of the UNESCO Cuilcagh Lakelands Geopark, ”added Mr. Ryan.

Geopark committee chairman Cllr John Paul Feeley predicted that the rebranding will lead to additional sustainable growth in “this remarkable region”.

“Having been fortunate enough to grow up in the shadow of Cuilcagh, I always knew there was something special about this landscape and the people who reside there. The Geopark, which has been a great example of cross-border collaboration, has given a name to this hitherto tacit but undeniable magic that this region possesses, and this new brand will further articulate all that the region has to offer.

A new website has been launched to coincide with the rebranding:

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Douglas Mackenzie

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