Gojek keeps ‘925’ in place for consumers as it raises travel departure fares

Gojek will increase its starting fares to support the incomes of its driver-partners and help them cope with rising fuel and operating costs. To satisfy consumers and offset costs, its ongoing “925” promotion will remain applicable to all trips booked through its platform. The promotion offers customers up to 50% off fares for travel – up to SG$5 – from 9am to 5pm on weekdays. New users also receive a discount voucher.

According to several sources such as Straits Time (ST) and Channel NewsAsia (CNA), the starting fare for all GoCar journeys will cost an additional SG$0.50, while the GoCar Premium and GoCar XL services will see an increase of SG$0.80 in starting fares. In addition, Gojek will introduce a temporary package for all GoCar, GoCar Premium and GoCar XL journeys, for a period of two months starting March 31. A flat fee of SG$0.50 and SG$0.80 will be added to trips under 10km and over 10km respectively, according to CNA.

Gojek’s GoTaxi service, which charges customers based on the taxi’s meter, will be exempt from both measures. According to ST, temporary charges will not be subject to its then-current commission rates and drivers can take the full amount home. Meanwhile, Gojek’s “925” promotion, which offers customers up to 50% off fares for travel – up to SG$5 – from 9am to 5pm on weekdays, will still be available. CNA reported that rising costs at the pump are having a direct impact on the ability of its partner drivers to work and earn money and that they heard firsthand the challenges they face led the company to implement these measures, which will serve as financial support for the drivers.

INTERACTIVE-MARKETING contacted Gojek for comment.

Separately, Gojek appointed Mario Alvin as the new Chief Marketing Officer for Singapore, leading marketing and brand building in August last year. Alvin will define the long-term brand and marketing strategy for Gojek Singapore. Through information-driven marketing campaigns, he is responsible for supporting the company’s next wave of growth and market share in the on-demand transportation category. He also leads the capacity development of Gojek Singapore’s marketing team across digital, brand, CRM and creative channels.

That month, Gojek also partnered with martech company TenMax.io to provide artificial intelligence (AI) solutions to its advertising network GoGAN. The AI ​​solution will help provide advertising services to consumer brands, merchants and advertising agencies of all sizes in Indonesia. According to Gojek, the combination will allow brands, agencies and merchants to access a single advertising solution to plan, measure and optimize their digital marketing efforts across social media and content sites. GoGAN’s AI will be able to help marketers with key aspects of programmatic media buying through one-stop multi-channel media buying, where marketers can buy ad space on Facebook, Instagram and local websites with just a few clicks.

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