GROW YOUR WORLD HERE – ECONOMIC DEVELOPMENT REGINA LAUNCHES THE CITY’S FIRST-EVER LOCAL BRAND STRATEGY
REGINA, Sask., June 28, 2022 /CNW/ – Economic Development Regina (EDR) has launched from Regina First Place Brand Strategy to create a shared, compelling and forward-looking story about the city. Regina is a place of economic opportunity and prosperity with a high quality of life, and the new place brand will position the city as a globally competitive and desirable location.
“Regina has a unique and compelling story to tell the world,” the mayor said. Sandra Masters. “Our city is a place where people, businesses and ideas can grow and prosper. The future of Regina is extremely bright and the local possibilities are endless.”
The result of extensive consultation with business and community leaders, the Place brand was developed by Reginafor Regina. More than just a logo or campaign, the Brand Place will provide creative partners and assets and a strategy to tell a unified story.
“from Regina Place Brand is about creating a simple, shared narrative about our city that we can all talk to,” President and CEO of EDR Chris Lane said. “Across our economy, whether it’s entrepreneurship, investment attraction, tourism or community pride, an authentic and shared history is essential to the growth of our city and our economy.”
from Regina Brand Promise, Expand your world heretalk about the opportunity Regina offers residents, investors, businesses, students and visitors. It is supported by three visible and demonstrable brand pillars:
The Heart of the New Prairie Economy: Regina has always played a key role in the agricultural and food sector. Looking to the future, through innovation and technology, we will seize the opportunity to become a global power.
Developing next-generation energy: With one of the fastest growing populations Canada, Regina is a place of energy, enthusiasm, community values and living together on earth. Our young and vibrant population is fueled by a vibrant Indigenous population and an increasingly diverse newcomer community.
Home of makers and processors: Regina has always been a place for talented people who make bold moves and take big risks. This same spirit and energy is evident in entrepreneurs and changemakers who call Regina residence.
From now and in the months to come, EDR will lead the implementation of the place brand by involving partner organizations and sharing strategy and creative assets. EDR will also start working on several marketing campaigns to ensure that the citizens of Regina see the brand in their community and take from Regina story of opportunities for others through Canada and around the world.
Learn more about from Regina Place the mark at www.HomeGrownRegina.com.
About Regina Economic Development
EDR is the lead agency for the economic development of the Greater Regina Region. We are a not-for-profit, public-private partnership governed by a volunteer Board of Directors, with the City of Regina as its sole shareholder. EDR has a special role as a strategist and activator in our community. We connect people with opportunity – improving the quality of life and prosperity of citizens.
SOURCE Regina Economic Development Inc
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