Phoenix retains its third spot as the biggest oil player
The independent retailer won 7.5% of the shared market for combined fuel and LPG shares.
Phoenix Petroleum Philippines, Inc. maintained its position as the country’s third largest oil player according to recent market data from the Department of Energy (DOE). The independent oil company secured 7.5% of the market in terms of combined fuel and liquefied petroleum gas (LPG) share.
“Even with difficulties caused by unprecedented calamities and disruptions in emerging markets and the supply chain, we remain committed to bringing the best product and service offerings to our customers and communities. It is also a testament to the strong commitment from our Phoenix team to drive growth by delivering exceptional value at every level,” said Henry Albert Fadullon, president of Phoenix Petroleum.
The oil company continues to intensify its activities and promotional efforts in its units, with the aim of extending its reach to even more consumers. Last year, the company opened two locations for its new retail model, with each location hosting a Phoenix gas station, a dedicated Phoenix SUPER LPG space, a FamilyMart store, a Phoenix lubricants store and a Autoworx Plus car care.
In December, the first Phoenix station along a freeway was opened at the NLEX Drive&Dine. Additionally, the company has also leveraged its LIMITLESS digital platform to promote market offers and discounts, especially when fuel prices rise.