Retailers and customers can now place orders on JioMart using WhatsApp

JioMart has partnered with Facebook’s WhatsApp to enable retailers and customers to shop via chat on the messaging app, Akash Ambani, director and chief strategy officer at Reliance Jio Platforms said at Fuel For India 2021 , Meta formerly known as Facebook’s Annual Event.

Currently, JioMart has over half a million retailers in its network who can order their inventory on WhatsApp.

“We are always very excited about our partnership with Meta and together with the WhatsApp team, we intend to develop native features that will not only help users to shop seamlessly on WhatsApp, but will also help them. retailers to increase stock assortments, improve margins and get them closer to a possibly larger customer base like never before, ”Akash Ambani said at the event in conversation with Marne Levine, Business Manager at Meta.

He also said, “They (the retailers) will be able to get new orders in addition to keeping their relationship with their regular user base intact.”

Isha Ambani, Director of Reliance Retail and Reliance Jio Platforms, also said, “For Akash and I personally, this has great personal significance as it means we are getting closer to my father’s vision of empowering millions of little ones. retailers to go digital first through Jio and JioMart… which is a really motivating factor for us.

In early 2020, the WhatsApp ordering feature was tested in some cities and has now launched nationwide.

A customer or retailer can pay for the order through UPI, card payments, or cash on delivery.

Customers also have the option of opting into a subscription for a regular purchase or getting recommendations based on past purchases, Isha Ambani said.

Jio also offers customers the option to top up their Jio phones through WhatsApp.

“As the Jio and Meta teams work closely together, we are opening up more and more possibilities to work together. One of those avenues is Jio on WhatsApp, which simplifies the whole “prepaid recharge,” Akash Ambani said at the event.

He also said: “It’s really exciting to see how the end-to-end experience for charging via WhatsApp as well as the ability to make payments can potentially make the lives of millions of Jio subscribers much more convenient. “

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